Sales | Developed Edge

An Introduction To Congruent® Selling – A GO NAKED® Programme.

Delivered in a workshop-style forum, delegates will benefit from a highly interactive and intimate session that encourages vicarious learning and personal reflection. Based on GO NAKED: Revealing The Secrets Of Successful Selling, this one-day course provides greater depth and insight to the concepts within the book and provides delegates with a set of highly practical tools to apply those principles. The course also provides participants with the opportunity of establishing clear goals and next steps to support measurable follow up and application of the principles. The outcome of the course is to enable the participants to:

Understand what the most successful sales people do differently from the rest and how they can apply it in their daily work
Learn about the seven principles of successful selling and how they can start to apply them immediately
Understand how they can sell more authentically
Identify the single biggest thing which is holding them back and how they will overcome it

Advanced Techniques In Congruent® Selling – A GO NAKED® Programme

This flagship programme provides learners with a series of highly practical tools and techniques to implement the principles of Congruent® Selling and develop a greater understanding of the concepts contained within GO NAKED: Revealing The Secrets Of Successful Selling. An intensive two-day programme allows delegates to understand and develop a customer-centric approach which can be applied in their daily practice. By the end of the programme, delegates will be able to:

Understand the seven principles of successful selling and immediately apply them to their own business
Demonstrate enhanced self-management and awareness to support the development of their customer relationships
Apply an action-orientated goal setting process to a commercial challenge
Apply a range of advanced questioning techniques to support their ability to constructively challenge customers’ thinking
Identify how they can more actively create significance and value for their customers
Ensure course outcomes are guaranteed with measurable follow up over 30, 60, and 90 days
Hard wire commercial success with the impact of Congruent^® Selling

Professional Certificate In Principles Of Congruent Selling.

This professionally recognised qualification highlights the need to align the attitudes, skills, and behaviour of sales professionals. Focusing on selling into the new, varying, complex and dynamic healthcare environment, delegates will be provided with a philosophy and a process for increased buyer-seller congruency. Participants of Congruent® Selling will:

Develop, implement, and evaluate an ethical sales approach to be utilised when working and promoting medical products in the field
Identify the mind-set, behaviour, and skills necessary in sales professionals to effect and support change in a customer’s clinical practice
Implement and evaluate a customer-congruent, product-centred sales call for which learners have sales responsibility
Ensure course outcomes are guaranteed with measurable follow up over 30, 60, and 90 days
Hard wire commercial success with the impact of Congruent^® Selling

Professional Certificate In Principles Of Clinical Procurement

This professionally recognised qualification is designed to equip healthcare sales representatives with key knowledge and understanding, so that they are qualified to have meaningful and credible commercial discussions with Clinical Procurement professionals. The outcome of the course is to enable the participants to:

Gain knowledge of the unique commercial environment of the NHS
Understand the procurement function which operates within the NHS and the methods currently applied during the procurement cycle
Effectively represent their organisation by understanding the legal and regulatory environment in which they must operate
Apply knowledge of the differences between cost-to-process and cost-to-possess within their commercial environment