Delight, trust and personal connection don’t come from ‘getting it cheaper there’. Assuming you’re offering an equivalent scope of product or service, positioning yourself as the cheapest in the market […]
Tabula Rasa is a Latin phrase, which, translated into English, means ‘blank slate’. Its most common use is within the philosophical doctrine that individuals aren’t born with mental content pre-programmed […]
We can’t create time. What we have is finite. There aren’t more hours in a day or days in a week to be had. When it’s gone, its gone and […]
Some years ago, around the turn of the 20th century, a traveller arrived to a small town just north of the Okefenokee Swamp in Georgia and walked into the general […]
Consider the last time you got on an airplane. Over the course of the usual welcome, the briefing member of cabin crew invariably says, ‘your safety is our primary concern’. […]
The Credible Expert is a must-read for anyone in the medical industry who is looking to stand out, create more opportunities and grow their business. After reading it you will: Understand how the […]
It’s perhaps easy to think that your idea – your product or service – is enough to win in the market. When you have invested the emotional energy, time and […]
With so little to differentiate the functional performance of most of the top products, the emphasis to create the desire for change now rests squarely with the person standing in […]
The likelihood is that, if you only measure how often you call on a prospective customer, you’ll be interested in how often you see that person. Similarly, if you only […]
Delight, trust and personal connection don’t come from ‘getting it cheaper there’. Assuming you’re offering an equivalent scope of product or service, positioning yourself as the cheapest in the market […]