Delight, trust and personal connection don’t come from ‘getting it cheaper there’. Assuming you’re offering an equivalent scope of product or service, positioning yourself as the cheapest in the market […]
Consider the last time you got on an airplane. Over the course of the usual welcome, the briefing member of cabin crew invariably says, ‘your safety is our primary concern’. […]
It’s perhaps easy to think that your idea – your product or service – is enough to win in the market. When you have invested the emotional energy, time and […]
With so little to differentiate the functional performance of most of the top products, the emphasis to create the desire for change now rests squarely with the person standing in […]
Delight, trust and personal connection don’t come from ‘getting it cheaper there’. Assuming you’re offering an equivalent scope of product or service, positioning yourself as the cheapest in the market […]